Hi! I’m Pedro, a Marketeer currently located in Lisbon.

Marketing & Other Projects


Oct 2015 - Present

Language Ambassador in Portugal

Translate, review and localize: user interfaces, application descriptions, marketing materials, legal documents, and support content.

Evaluate Snapchat’s experience in the portuguese language, report bugs, and provide QA in-language test results.

Conduct research and provide cultural insights and market expertise for global product development.

Collect/measure user sentiment and submit App Store and Google Play review feedback from Portugal.

Banco Popular

Apr 2015 - Dec 2016

Digital Communication Manager

Managing the Bank's social media channels: Facebook, LinkedIn, Twitter and Youtube.

Setup and coordination of digital advertising campaigns in cooperation with the advertising agency, the media agency and other suppliers.

Banco Popular

Sep 2012 - Mar 2015

Internal Communication Specialist

Planning and designing the internal communication strategy across all the internal communication channels.

Setup and coordination of the internal communication campaigns in cooperation with the advertising agency, and other departments.

Setup and coordination of all the internal bank events in cooperation with all kind of suppliers.

Banco Popular

Apr 2008 - Set 2012

Communication Specialist

Designing the communication strategy for the Small and Medium Enterprises (SMEs) segment and Mobile Payments.

Aligning the communication strategy for the SMES segment with the Bank’s brand values.

Setup and coordination of the advertising campaigns in cooperation with the advertising agency, the media agency and other suppliers.


Team Tree House

Oct 2012 - Oct 2014

Online course in web development

Sep 2012 - Nov 2012

Online Course in Human Computer Interaction

Sep 2010 - Jul 2011

Post-graduate Qualification in Foresight, Strategy and Innovation

Apr 2009 - Jun 2009

Executive Training Programme in Brand Management
Univ. Lusófona

Sep 2004 - Mar 2008

Degree in Marketing, Advertising and Public Relations

Technical Skills

Personal Skills


Portuguese (mother tongue), English (proficient user) and Spanish (proficient user)

Communication skills

Strategic thinking skills


Analytical with a proactive approach to solving problems, using customer data

Ability to be a team player

Strong consumer and product awareness

Organisational skills

Organisational and planning skills

Ability to work on multiple projects at one time

Ability to work under pressure and tight deadlines

Good analytical and reporting skills

Job-related skills

Experience in working with advertising and media agencies

Team work with other departments (specially with Product and IT)

Passion for product design, product management, frontend development, design thinking, innovation, trends and brand management

Experience in developing digital materials for corporate website and intranet

Let's talk about business or meet up for a drink.

Say Hello!

Or follow me on Twitter