App concept for discovering DJ sets
Role: Design (Sketch + Framer)
Goal: Create a concept for discovering DJ sets online.
Summary: Where do you go online to find DJ sets? I’m a big fan of electronic music and from time to time this question emerges in conversations with friends and colleagues. The current landscape it’s extremely fragmented, with both artists and consumers relying on several platforms to publish and listen to DJ sets: SoundCloud, MixCloud, Youtube, Mixing DJ, Boiler Room, etc. If a person wants to find new DJ sets with a certain frequency, it needs to jump around platforms and to be actively asking friends/colleagues about new mixes.
In my point of view, one interesting approach could be the creation of a platform where users can discover and share DJ sets. Before anything else, I’ve done some market & user research about this topic, spotting some interesting information online showing that electronic dance music (EDM) is growing without signs of slowing down:
In terms of product strategy, I’m keeping in mind that a platform like this would have a small user base at the beginning, so the first goal needs to be the habit creation on users to discover, listen and share Dj sets. The social experience (public profiles, comments, following users) can reinforce that habit creation, but I think it could be beneficial to progressively design & release that kind of features in a second phase.
I’m still working on the platform concept, but I will soon have an interactive prototype.
Player screen concept